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Milan
Mišić

Head of SEO / iGaming & Affiliate

10 years in SEO and affiliate marketing, 8 years as a Linux sysadmin. I cover the full SEO stack and build my own tools, from rank trackers to systems that build and rank websites automatically.

Get in touch LinkedIn
Portrait of Milan Mišić
$ whoami
seo + affiliate + automation + infra
$
10y
SEO & affiliate
8y
Linux sysadmin
1,000+
websites managed
10+
clients at once
10
people led
Casino✦Sportsbook✦Slots✦Crypto casino✦Social casino✦Tier-1 markets✦Asia✦Sweden✦Turkey✦United States✦Regulated & unregulated✦ Casino✦Sportsbook✦Slots✦Crypto casino✦Social casino✦Tier-1 markets✦Asia✦Sweden✦Turkey✦United States✦Regulated & unregulated✦

Core expertise

01 / 05
Full-stack SEO
Strategy, research, content, technical, on-page and off-page for operator, affiliate and enterprise sites.
iGaming & affiliate
All major verticals, operator and affiliate SEO, affiliate site builds and multi-language launches in Tier-1 and Asian markets.
Regulated & unregulated
Ranking in licensed markets and offshore GEOs alike.
Unconventional SEO
Alternative and high-risk strategies for saturated SERPs, often beating competitors with much bigger budgets.
Automation & AI agents
Fully and semi-automated workflows for SEO, content and marketing.
AI search visibility
Getting brands cited in AI Overviews, ChatGPT and other LLM answers.
Link building
Outreach at scale, digital PR and link networks.
Digital marketing
Organic growth, social media, conversion optimisation and ROI forecasting.
Leadership
Hiring and leading teams of up to 10; running 10+ client accounts at once.

Tools & systems I built

02 / 05
01● running
$ network-builder --autopilot
Website network builder
Plans, builds, publishes and ranks websites at scale with little manual work.
02● running
$ seo-toolkit --all
SEO toolsets
Rank trackers, audit, analysis and keyword research tools that replaced paid subscriptions.
03● running
$ content-pipeline --publish
Content pipelines
Research-to-publish content production across languages and niches.
04● running
$ scrape --firecrawl --puppeteer
Scraping & data
Large-scale data collection and processing with Firecrawl, Puppeteer and custom scrapers.
05● running
$ ops --tasks --projects
Internal tools
Project and task management platforms that replaced third-party SaaS.
06● running
$ automate --seo --dev
Process automation
Automated SEO and development tasks, reducing manual work and hiring needs.

Experience

03 / 05
2023 - nowCURRENT
Head of SEO
Aphex Media · iGaming agency · promoted from SEO Specialist in May 2024
  • Lead SEO for operator and affiliate clients in Tier-1 and Asian markets, regulated and unregulated.
  • Key wins include top rankings for US social casino terms, leading visibility in Sweden and competitive Turkish keywords (details under NDA).
  • Own SEO strategy and budgets for 10+ client accounts at once; led a team of up to 10 SEO analysts and specialists, designers, developers and copywriters.
  • Built in-house tools and automations that replaced paid SaaS subscriptions and manual work, saving thousands per year.
  • Created the SEO processes and internal tools used across the agency's clients.
2021 - 2023
Senior SEO Specialist / Team Lead
Lucus Lab & Koka Digital
  • Led the SEO team across multiple client accounts.
  • Built and managed a portfolio of 1,000+ websites supporting client rankings.
  • Ran audits, keyword strategy and link building; hired and trained new team members.
  • Managed company servers and built affiliate websites.
2016 - 2024
Linux System Administrator
Servikus Hosting
  • Managed a large number of dedicated servers and shared hosting environments (CentOS, Ubuntu) with 99.9% uptime.
  • Handled security, monitoring, cPanel/WHM, Apache/Nginx, MySQL/MariaDB, backups and client support.
  • Managed technical sales and the in-house billing system.
2016 - 2024
SEO & Digital Marketing Consultant
Freelance
  • Provided SEO, link building, scraping and content services to international clients.
  • Built custom automation tools, many of which I still use today.
2018 - 2023
Founder & Business Director
Kuća San · retail electronics
  • Founded and ran a retail business: suppliers, staff, finance and marketing.

Skills & tools

04 / 05
AI & agentsADVANCED
OpenAIClaudeGeminin8nMakeRAGMCPFirecrawlDataForSEO API
SEO platformsEXPERT
AhrefsSemrushScreaming FrogSitebulbJetOctopusSearch AtlasSurfer SEOAccuRankerScrapeBox
AnalyticsEXPERT
GA4Search ConsoleTag ManagerLooker StudioClarityLog-file analysis
iGamingEXPERT
Casino SEOSportsbook SEOCPARevShareFTD trackingMulti-GEO
DevelopmentINTERMEDIATE
Claude CodePythonBashNode.js / PuppeteerPHP / LaravelWordPressREST APIs
InfrastructureADVANCED
UbuntuCentOSNginxApacheDockerMySQL / MariaDBcPanel / WHMAWSCloudflare
EDUCATION
Computer Science Technician
"Nikola Tesla" High School, Kostolac · 2011
LANGUAGES
Serbian (native)
English (fluent)
05 / 05 · CONTACT

Let's build something that ranks.

misicmilan6@gmail.com +381 63 197 8908 LinkedIn milan-seo.com